When a consumer walks down a street lined with shops, each business on the block is competing for the consumer's attention. Appealing storefront displays and in-store product displays are examples of ...

Not actually a distant relative of Bob Dole, Rob Dolen is a Features Writer for Game Rant. Big fan of expansive lore and game analysis, video games are cool. Freedom Fighters is underrated. Probably ...

Unmetric, a specialist in branded content analysis, has added capabilities that it says can help marketers identify the most engaging colors and images posted on social media. These can then be ...

Olo is described as a "new color" that scientists argue they’ve enabled people to see – one that doesn’t resemble anything in our everyday visual experience. It’s described as an intensely saturated ...

Jonathan Flombaum brings up a scene re-enacted in hardware stores every weekend. Someone confidently selects a can of touch-up paint for a hallway or bedroom wall, returns home— and finds it doesn't ...

Are you looking to raise your engagement levels across all your social media platforms? With the continually changing algorithms on Facebook, Instagram and Twitter, getting higher social engagement ...

People can be made to see reddish green and yellowish blue—colors forbidden by theories of color perception. These and other hallucinations provide a window into the phenomenon of visual opponency ...