Coke Studio 2025, engineered by Verve, won Gold in Experiential Established Ex at The Drum Awards, evolving from a brand activation into a cultural pillar at Ireland’s Longitude and Electric Picnic ...

Coca-Cola is expanding its global music platform Coke Studio with a generative artificial intelligence (AI) offering, per details shared with Marketing Dive. The immersive effort will give music ...

Coca-Cola is the rare beverage that’s transcended categorization, becoming a beloved global pop culture icon in its own right. That’s why it was a welcome turn of events when the soda-maker announced ...

Coca-Cola debuted illustrative QR codes as part of it Coke Studio global music platform, per details shared with Marketing Dive. Coke says it is one of the first brands globally to leverage the unique ...