Our Fast Forward series delves into how the buy-side is leveraging transformative technology to prepare for the industry’s next chapter. Fast Forward with Amy Cho, Chief Executive Officer and Head of ...
Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...
The volume and detail of data demanded by investors from their asset managers has grown steadily over the past two decades, allowing them to generate/receive more immediate and transparent views of ...