You’re probably familiar with the Pareto principle: the idea that 80 percent of your sales comes from just 20 percent of current customers. Identifying that 20 percent — and devising a plan to keep ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Customer relations are the foundation of any business. The more impact a client has on your ...

Too frequently, the marketing communications function is seen primarily as a support system for firmwide branding or general thought leadership. But when leveraged strategically, the communications ...