Cinema advertising spending in the U.S. continues to grow at a rapid pace, jumping 18.5% to $539.9 million last year. By Georg Szalai, The Associated Press Cinema advertising spending in the U.S.

The road to recovery for the movie theater business has been tough. So AMC Theatres’ announcement on Tuesday that it could run out of cash by the end of the year or early 2021 wasn’t too shocking.

Cinema advertising firm National CineMedia, which plays ads on movie theater screens, has hired Steve Sapp to drive out-of-home digital ad sales well beyond the multiplex during the pandemic. By Etan ...

DC Comics are creating a thirty second cinema ad to promote the DC Relaunch, of the "New 52" through September. Each ad will include an end card that retailers can add their logo, address and offer ...

In 2025, Hollywood heavyweights such as Mission: Impossible – The Final Reckoning, Jurassic World: Rebirth and F1: The Movie commanded screens, while family-friendly blockbusters such as Lilo & Stitch ...

We’re in the thick of summer blockbuster season, with Superman back in cinemas alongside some menacing Tyrannosaurus rexes from Jurassic World: Rebirth. While these films are drawing crowds, the ...

Two new studies give a boost to out-of-home advertising, touting its ability to reach consumers in a fragmented media environment--especially if advertisers understand behavior patterns in the local ...

There’s a lot to celebrate this July 4th, read the continued hum of the box office with a $137M-plus opening for Jurassic World Rebirth and even Joey Chestnut’s 17th win at the Nathan’s Hot Dog eating ...