Applying this vital skill and enhanced level of engagement to your financial services business has been a goal of many advisors, but requires a strategic commitment to realize, not just a tentative, ...

Your dream customers aren't that different from everyone else. They respond to the same psychological triggers that Dr. Robert Cialdini uncovered in his bestselling book, Influence, first published in ...

Now, Cialdini has published his sequel to Influence. Pre-Suasion: A Revolutionary Way to Influence and Persuade, extends the science of persuasion in several important ways. Notably, Pre-Suasion adds ...

ion is to move people in your direction and lend assent to your ideas, proposals and recommendations without changing the merits of those ideas, proposals and recommendations," said Cialdini, author ...

His book, Influence, outlines the six psychological principles behind people’s decision making. From management to sales, this book provides communication strategies you can use to impact the ...

Building and wielding influence creates a unique kind of gravitational pull with clients and prospects. Robert Cialdini, through his decades of behavioral and social science research and foundational ...