Channel 4 is tonight launching a new ident for the IAAF World Athletics Championships, featuring Usain Bolt, the world’s fastest man. The ident, which will show Bolt being transformed into the Channel ...

The ident celebrates the 40th anniversary of the animation’s debut on Channel 4 and features beloved characters from The World of The Snowman. Channel 4 has commissioned award-winning production ...

Then the ident, created by Channel 4's 4Creative department, saw Bolt walking along the track in a crowded stadium after winning a race, climaxing with the triple Olympic champion striking his ...