Brent Adamson, Co-Author of the best-selling book, The Challenger Sale, will deliver the keynote address at its third annual B2B Content2Conversion Conference, being held May 6-7 in New York. In his ...

One of the currently more popular sales methodologies (in a very long line of them), is Challenger Selling. Based off the book The Challenger Sale, the basic principle is that sales success has more ...

Way back when—amid another weird economic downturn—a couple of smart people did some research around sales teams and characteristics of top sales performers. That research led to the Challenger ...

The Chevrolet Camaro, Dodge Challenger and Ford Mustang rivalry is one of the oldest in the automotive world. These cars have traded blows for decades, be it on the street, on the racetrack or in ...

I talked in my post of Jan 11th of how the Sales Director will drive content marketing in 2013 as a direct result of research by the Corporate Executive Board (CEB) and adoption of The Challenger Sale ...