Category creators build resilience because they create their own demand curve. They define their own pricing and expectations ...

Dr. JeFreda R. Brown is a financial consultant, Certified Financial Education Instructor, and researcher who has assisted thousands of clients over a more than two-decade career. She is the CEO of ...

The oceanic conditions that churn up the very strongest of hurricanes and typhoons are heating up in the North Atlantic and ...

Covering COVID-19 is a daily Poynter briefing of story ideas about the coronavirus and other timely topics for journalists, written by senior faculty Al Tompkins. Sign up here to have it delivered to ...

As fearsome as Category 5 hurricanes can be for people living in harm's way, a new study reports global warming is supercharging some of the most intense cyclones with winds high enough to merit a ...

There are more than 70,0000 tree species and some of them taste delicious. This bold, contrasting statement is exactly the kind of provocative observation that category-defining brands use to make you ...

A super-hurricane is brewing in the Atlantic Ocean in the opening pages of The Displacements, a novel by Bruce Holsinger published in 2022. “This is the one the climatologists have been warning us ...

TAMPA, Fla. — Hurricane Milton has its sights set on Florida's Gulf Coast and that includes the Tampa Bay area. The storm rapidly intensified over a matter of hours Monday from a Category 2 storm to a ...

Hurricane Milton is barreling toward Florida, where it is projected to make landfall Wednesday night. The storm has been downgraded to a Category 4 hurricane, but the National Hurricane Center (NHC) ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Thomas J. Brock is a CFA and CPA with more than 20 years of experience in various areas ...