“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ian Davidson, senior director of platform ...

It took marketing managers a long time to adopt the language of analytics — website visits, time on page and conversion rates. Every once in a while, vendors in a market make changes that upset ...

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores ...

Google Analytics 4 update unifies conversion reporting across Ads and Analytics, introducing 'key events' and privacy-first measurement solutions. GA4 introduces 'key events' to replace conversions in ...

The OEM currently focuses on converting 737-800s and 767-300ERs, letting licensees have the 757 and third parties do 737 classic mods. For the first time since the COVID pandemic hit populations, ...