The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

The fast food empire is putting its packaging graphics on a diet. The last time McDonald’s redesigned its global packaging was in 2013. It featured a frenetic collage of QR codes, slogans, ...

Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...

The cosmetic packaging industry is evolving at lightning speed. That’s because customers make their decisions in seconds.

According to Walmart’s corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very ...

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...

Once designed mainly to protect products and display basic information, retail packaging now plays a far more complex role in ...

Digital twins dominated discussions at SEMICON West this year, appearing in keynote presentations, panel sessions, and workshops. The conversation reflected a noticeable shift in how the industry ...

When the blister pack was conceived in the 1960s, it revolutionized unit-dose drug administration by providing a cheap, light, tamper-proof barrier that preserved product integrity. But it was also a ...

As device scaling slows down, a key system functional integration technology is emerging: heterogeneous integration (HI). It leverages advanced packaging technology to achieve higher functional ...

I love meeting startups that are making a tangible impact on the factory floor. While Shein applies a data-driven approach to improve efficiency for clothing manufacturing, Pacdora is doing something ...