The Unilever brand and agency Mythology used a masquerade ball in the style of the Netflix hit to boost long-running work ...
Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...
Barb, the audience measurement specialist, has launched Barb Ads Hub, a new analytics system designed for full-cycle ad ...
Barb has launched Barb Ads Hub, a new analytics system aimed at supporting full-cycle advertising campaign planning and ...
Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Plenty of executives describe themselves as “ninjas” and “rock ...
Building trust has also become a more popular goal for campaigns, according to analysis of data from IPA Effectiveness ...
A Disney short film about a little girl whose doodle comes to life after Santa mistakes her drawing for a Christmas wish is the most emotionally engaging ad of the festive season. That’s according to ...
Brands in Singapore have spent the year sprinting deeper into social. McDonald’s finally jumped onto TikTok, Samsung opened a TikTok Shop, and the Singapore Tourism Board rolled out a gamified TikTok ...
Evaluating the effectiveness of a creative ad remains a critical, ongoing consideration for health brands. Improving content quality is more than just an exercise in creative pride; there are ...
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