The following is a guest piece by Beth Egan, associate professor of advertising at Syracuse University’s S.I. Newhouse School of Communications. Opinions are the author’s own. After 25 years of ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while raising questions about user privacy. By Eli Tan and Mike Isaac Reporting from ...

Free ad performance audits help businesses identify wasted spend, uncover conversion issues, and understand why ...