Building contractors can take advantage of economic conditions in good time or bad. In good times consumers are interested in building new homes; in bad times they are more likely to consider ...

Given the rise of the streaming services in recent years and the increase in over-the-top (OTT) consumption, the challenge for any content provider is finding an audience. In 2021, we saw an increase ...

There are two general categories of marketing: promotion, such as coupons and point-of-sale displays, and advertising, such as television ads and sponsorships. While promotion drives current sales, ...

The advertising landscape has shifted from building beliefs over time to reinforcing existing beliefs quickly due to the fleeting nature of consumer attention. With the rise of artificial intelligence ...

When you think about creating a well-branded piece of advertising, what comes to mind? Audio/visual sync? An easy-to-read logo? A clear view of the package? While all of these are indeed useful ...

Do you need programmatic advertising for your small business? While it's more expensive because of platform costs, discover why you need it, its benefits, and how to set it up. Organizations of all ...

Posts from this topic will be added to your daily email digest and your homepage feed. The company could start airing commercials with soccer games and other programming, marking a continued push into ...

The Coshocton County Land Reutilization Corporation, known as land bank, has been made an anonymous donation of the former Novelty Advertising building from a potential buyer of the property. The ...