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Branded content is a pretty cool way to do it. It’s not just about selling stuff; it’s about telling stories that connect with people. We’re going to look at some great examples of branded content ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

A genuine co-branding campaign has each company that is involved consistently focused on achieving the following goals: · Respond to the marketplace’s expressed and latent needs. · Leverage one’s own ...

Startups rely on marketing to survive. Without some means of spreading the word about your company, there’s no way to build up an initial customer base. And at the center of every successful marketing ...

This article presents the concept of performance branding and discusses its importance in the B2B landscape. It traces the history of branding from a marketing tool to a strategic asset that promotes ...

This application shows how the brand elements are used for the approved business card layout. “Chinatown Rising” will be featured on Tuesday, January 20, at 6:30 p.m. at the Knickerbocker Theatre, in ...

Stephen Gilbert is the CEO of Anchour, an award-winning, fast-growing marketing agency dedicated to helping SMBs thrive globally. As a small-business owner or marketer, you may find yourself ...

Your brand. There’s an argument that it’s the most important thing you can build as a marketer. It lasts longer than any one campaign, event or lead nurture programme, and, built properly, it can help ...

Branding consistency ensures your organization and the values it represents remain recognizable across all communications channels. It is essential not only for building brand recognition but also to ...