Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

When it comes to building a strong brand, a tagline or logo alone won't do the job. You have to think about how you're going to be seen by customers and what will make you different from other ...

What's the first thing that comes to mind when you think of a particular product type? If it's electric cars, you probably think of Tesla. Internet search engines? That'd be Google. Men's shaving ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on achieving successful brand positioning in your market. In ...

When asked, leaders of most organizations can tell you what their company offers, including the services they provide or the products they sell. When you ask questions that dig deeper, however, the ...

It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...