The history of marketing embraces a collection of stories about the death and displacement of once dominant brands. Some of these falls from grace unfold where preeminence is punctured by technology, ...

Brands are at an inflection point. Today, consumers have more options and choices than ever before, and the cost of switching has never been lower. As brands create new, or pivot their existing, ...

Brand management groups are pushing further into luxury, but fashion remains dubious about whether they can run a brand right. The opportunity is there.

What's a brand to do when customers can air their grievances and openly discuss, criticize and complain on social media channels? Managing a brand’s reputation has become a daunting effort as social ...

There are only a few truly mission critical components of the modern fashion industry — it takes a brand, a manufacturer to make the looks and a merchant to sell them. Twenty-five years ago, the big, ...

Although building trust through a carefully crafted brand message is still important, artificial intelligence may be undermining its traditional influence. “AI isn’t just helping businesses create ...

Marquee Brands is scooping up Roberto Cavalli and Jamie Salter is becoming Authentic's executive chairman to focus on more dealmaking.