Boots Opticians is going through a “reset moment”, with a new campaign focused on “doing things differently” to stand out in a crowded market. The ‘Because There’s Only One Choice’ campaign is aimed ...

Showcased across TV, radio, social media and OOH and developed with media agency The River Group, the optician’s new ‘because there’s only one choice’ campaign features four short scenes that focus on ...

The campaign, created by Mother, includes both 10 and 30 second spots, and continues the ‘Here come the guys’ executions begun by Boots UK last year, using insights identified to highlight its offer.

Boots Opticians, in High Green, closed for just under two weeks to allow for the transformation to take place. The ‘top-to-bottom’ refurbishment includes changes to the dispensing and pre-screening ...