Microsoft Bing is testing a new home page design where it promotes its AI-powered search and answer engine, Copilot. It seems ...

AI search engines prefer clear E-E-A-T signals: A team with real faces, defined roles, education, certifications and ...

Bing now supports the data-nosnippet HTML attribute, letting websites exclude specific page sections from search snippets and AI-generated answers in Bing. Websites can exclude selected sections from ...

Fabrice Canel, long time Microsoft employee and the Bing Search Product Manager, said the way you optimize for AI Search is by following SEO guidelines. He echoed Google's statement that doing normal ...

Knowing how AI systems search for and rank content is now critical to brands wanting to maintain their visibility in this new ...

Bing published a blog post about how clicks from AI Search are improving conversion rates, explaining that the entire research part of the consumer journey has moved into conversational AI search, ...

Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

We are experiencing an unparalleled seismic shift in digital discovery since Google was introduced to the public. The rise of generative AI and large language models (LLMs) is fundamentally changing: ...

Microsoft’s search engine has taken market share from Google since its AI overhaul two years ago. Microsoft’s search engine has taken market share from Google since its AI overhaul two years ago. is a ...

How do you optimize to have content featured in AI? Whether it’s ChatGPT, Google Gemini, Meta’s LLaMa, Grok, Microsoft’s Claude, or Perplexity AI, the challenge is understanding how these systems ...