If you were a teenage boy in the early 2000s, there's a good chance you wore Unilever 's Axe Body Spray at some point. "The idea that you spray this on and you get the girl is sort of nonsense, really ...

The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler approach to fragrance.

Which Axe gift sets are best? Finding the right gifts for your friends and family can be stressful. Axe gift sets can ease the stress of gift-giving by providing a number of useful hygiene and styling ...

The brand is rolling out a new bottle with a more controlled sprayer to help consumers stop overdoing it.

How do you engineer a virtually unbeatable grooming product for men--and now women--that promotes passion? The answer isn’t in the chemistry. It’s in the marketing. The Axe World Descends Into ...

Axe is addressing the overapplication of its body spray with a new brand campaign and revamped design, according to news shared with Marketing Dive. “The History of Overdoing It” features a scholarly ...