Since launch in 1964, BBC One has had nine major changes to its on-air branding. 1964: The first ident was a continuation of the BBC-tv ident of 1963. It featured the globe on a white background. The ...

The Gruffalo and friends will feature in three brand new BBC idents this Christmas. The advertising idents have been created for BBC One starring a range of much-loved characters from Julia Donaldson ...

The idents feature much-loved characters from the magical adaptations of Julia Donaldson and Axel Scheffler’s picture books Magic Light Pictures have created three charming new idents exclusively for ...

Aardman have created three festive Wallace & Gromit idents which will appear across BBC One throughout December We’re so excited to have Wallace & Gromit back on the BBC this Christmas Day and what ...

As the BBC's Christmas idents appear on screens across the country, Barney Goodland, producer at Magic Light Pictures tells ...

BBC One have unveiled their new on-air look, coming into effect on Friday morning. Eight main sequences have been shot around the UK, and will replace the current batch featuring a hot air balloon.