B2B marketers are participating in professional training, but too often it's not helping them improve business results, according to recent research from MarketingProfs. The State of B2B Marketing ...

They also have B2B-specific training and a personal account feature to save your favorite stuff. Improve your writing for ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Influencer marketing is ...

Educational content has long been the bedrock of B2B marketing, typically aimed at helping potential buyers make an informed purchase decision. That's changing. Towards the end of last year, my ...

Understand that B2B sales cycles are longer and involve many people, so focus on building relationships and offering custom ...

Training may be a hot topic for B2B Leaders, but when it comes to what it means in practice, opinions vary enormously between practitioners. This, for me, was the key finding from the first quarterly ...

LOS ANGELES, Mar. 1, 2022 /PRNewswire-PRWeb/ -- MarketingProfs, a global leader in B2B marketing education, training, and consulting services, announced today the release of its groundbreaking new ...

Opinions expressed by Entrepreneur contributors are their own. In recent years, video marketing exploded in popularity and proved how valuable it can be in the B2B sphere. According to statistics, 70% ...

Generative AI (GenAI) is rapidly transforming B2B marketing with its ability to accelerate content creation with text- and image-generating power. GenAI enables scalability, faster content production, ...

With the vast majority of B2B marketers suggesting nurturing individual accounts is a strategic priority, AI is increasingly ...

Andrew Gaffney, Editor, DemandGen Report. As an experienced Editor and Publisher, Andrew has crafted successful campaigns built around white papers, event-based advertising sections and sales training ...

Training for B2B marketers is not always a given. In fact, many marketers are not getting any training at all in a year. Learn the barriers B2B marketers are facing to develop professionally and ...