I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

When most agency pros think about account-based marketing, they automatically think about B2B businesses. Given the effort that would be required to generate enough data on specific consumers and ...

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...

The Business-to-Consumer (B2C) model encompasses the transactions and interactions between a business and the end-users of its products or services. The essence of a B2C company lies in its focus on ...

It’s almost time for marketers to start writing up strategies for the second quarter of 2016, and some might already be looking for an SEO strategy for support. Before making any decision, make sure ...