To overcome the curse of knowledge and craft messages that resonate, B2B leaders and marketers must embrace simplicity and clarity in their communication. Seek writing partners who have a proven track ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. According to McKinsey, ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Where most effective ...

Good research is the backbone of any strong b2b white paper. Use data, customer stories, and industry insights to back up ...

Does it sometimes feel like your writers, graphic designers, and video folks, and/or your creative agency, are not on the same page—and so the performance of your content suffers? If so, it's probably ...

They also have B2B-specific training and a personal account feature to save your favorite stuff. Improve your writing for ...

B2B platform 6sense has added a writing feature to its Conversational Email tool. Demand generation teams can use AI Writer to create personalized, on-brand emails and build pipeline, the company ...

Let’s get this straight… there is no such thing as a B2B Google algorithm. However, things run quite differently when you are targeting businesses and not consumers with your SEO efforts. B2B keyword ...