Artificial intelligence (AI) is transforming the business-to-business (B2B) sales environment, augmenting human capabilities to help sales teams do more with less. Whether you’re a seasoned sales ...

Understand that B2B sales cycles are longer and involve many people, so focus on building relationships and offering custom ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Within every challenge lies opportunity, as the saying goes, and that’s certainly true in ...

The world of B2B buying is more complex than ever. Over the past four years, purchase cycles have stretched significantly, as today’s buyers evaluate 62% more brands before making a decision. Yet, ...

Evidence from past economic downturns suggests that leaders who quickly assess and then decisively act will best position their company for success. But what are the critical assessments and actions ...

Salesforce knows how to talk to businesses. Their Facebook ads often skip the fluff and get straight to the point, focusing ...

The Content2Conversion Conference has grown substantially over the past three years — both in terms of attendees and the content covered during the event. Expanding to four tracks in 2017 — ABM in ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Running a B2B business is challenging when your clients are few and your competition is plenty. Only the best are able to achieve those coveted high conversion rates—convincing other companies to make ...

With over five million U.S. hotel rooms, it’s not surprising that the hospitality industry is a lucrative target for many B2B salespeople. After all, the demand for travel is nearly insatiable, and ...

Back in 2019, more than four-fifths of executives saw digital capabilities as a nice-to-have rather than a must-have. But COVID-19 has changed that: ecommerce businesses saw a decade’s worth of market ...