B2B renewals are won or lost 180 days before the contract expires. Dow serves as the gold standard for linking experience to ...

Vereigen Media’s expanded ABM approach is designed to meet that reality head-on and solve that gap by enabling brands to ...

Companies today won't grow by optimizing static positioning. They must build a system that versions as fast as the product evolves.

NEW YORK, NY, UNITED STATES, January 20, 2026 / EINPresswire.com / — Energize Marketing ®, a leading full-funnel demand generation provider and digital media network, today released its 2026 State of ...

This is why creativity in B2B video still matters in the emerging world of AI discovery. Emotion drives decision-making. B2B ...

Three female B2B marketing leaders discuss the lessons they have learnt about effective leadership on their way to the ...

Influencer marketing is not about getting millions of views on TikTok. It’s about influencing a specific group of customers, who could be reached on many different channels, such as LinkedIn, Facebook ...

Social commerce represents a powerful opportunity to engage your new and existing customers. Effectively using social commerce – especially a social catalogue – can help you understand the drivers ...

In a hilarious 2014 television commercial for Adobe’s suite of marketing tools, a downtrodden encyclopedia publisher kicks production into high gear based on a sudden, unexpected surge of clicks.

How B2B marketing leaders prioritize under pressure, align with business outcomes, and make confident trade-offs that drive revenue.

As a result, 2026 will see more brands revamping their efforts to invest in their employees. AI consultancies will become ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...