Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Last November, e-commerce giant Amazon launched its Virtual Holiday Shop - a VR-augmented online shop using immersive 3D technology to offer an enhanced shopping experience. Customers could navigate ...

Irika Sargent anchors the CBS2 Chicago weeknight news at 5, 6 and 10 p.m. with Brad Edwards. CHICAGO (CBS) --CBS News Chicago is debuting a new 3D tool to help provide viewers with a better view of ...

Augmented and virtual reality technologies are rapidly reshaping our interaction with digital information, offering immersive environments where users can both experience and manipulate data in ...

Chelsea Hylton is a web producer for CBS Los Angeles. An Inglewood native, Hylton has her master's degree from USC. She covers local breaking news across the Southern California region. Before joining ...

Serving as a firefighter is inherently dangerous, but not all lives lost on duty, or in the hours shortly after, are unavoidable. Researchers now believe technology, particularly augmented reality (AR ...

Apple released a claustrophobic submarine movie for Apple Vision Pro earlier this month, and it gave me a sinking feeling. The movie Submerged was neither augmented reality (AR) nor virtual reality ...