With the start of September comes the promise of crisp, fall-like weather and, like clockwork, new iPhones. Apple's "awe dropping" iPhone event this year had execs showing off the latest iPhones from ...

Apple has published a new ad for the iPhone 17 Pro on its YouTube channel, highlighting the device's vapor chamber cooling and A19 Pro chip. Titled "Peak Performance," the minute-long ad opens with a ...

For years, black has been more than just another color in Apple’s lineup. It has been the shorthand for “Pro.” When you picture a MacBook Pro on a desk, chances are it’s the Space Black model. The ...

Apple’s upcoming Pro Display XDR 2 is poised to set a new benchmark in professional-grade monitors, building on the strengths of its predecessor while addressing its shortcomings. Expected to debut at ...

Over the past month, the Apple Pencil Pro has been rolling out in Apple's online refurbished store, for the first time since the accessory launched in May 2024. The certified refurbished Apple Pencil ...

Apple Vision Pro is officially being upgraded from the M2 to the new M5, but existing customers don’t need an all-new Vision Pro to enhance the experience. Apple has shared release details for two ...

Forbes contributors publish independent expert analyses and insights. Ewan Spence covers the digital worlds of mobile technology. This week saw Apple unveil the long-awaited Apple Silicon M5 chip, ...

Apple removed the iPhone 15 Pro from regular sale in September 2024. It brought the phone back in refurbished condition only in May 2025, at reduced prices. Now, the phone is more affordable than ever ...

Another September, another Apple event. Today, Apple revealed its new iPhone 17 lineup in regular and Pro models, as well as the new and very thin iPhone Air. The company also showed off the new Apple ...

Without much fanfare, Apple has unveiled three new flagship products today via a press release—no special event, no prerecorded show. That might be because the new iPad Pro, MacBook Pro, and Vision ...

The biggest change to the new Apple Vision Pro is the new Dual Knit Band. By far the most common complaint about the first model has been about comfort issues, and Apple is aiming to solve them with ...

When I’m asked to recommend a Mac laptop for people, Apple’s low-end 14-inch MacBook Pro usually gets lost in the shuffle. It competes with the 13- and 15-inch MacBook Air, significantly cheaper ...