'In many ways, modern marketing has more in common with the software profession than it does with classic marketing management.' So wrote marketing technologist Scott Brinker in his 2016 book Hacking ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Whether it’s a worldwide economic downturn or just a slow revenue quarter, budget cuts will ...

Change is a constant force in the modern world of work, requiring organizations to be more agile than ever before. Adopting skills-based strategies that help build an agile, adaptive, and ...

Agile product roadmaps are crucial for businesses seeking to thrive in today’s rapidly changing market. Unlike traditional, fixed roadmaps, agile roadmaps are flexible, adjusting in real-time to new ...

Agile -- the software-defined meaning of Agile, that is -- has been a thing since for almost two decades now, since the creation of the game-changing Agile Manifesto. (And yes, I'm finally using that ...

The modern business world has become increasingly dynamic, facilitating a remote-first environment that calls for adaptation. Therefore, to stay ahead of the competition, business owners need a new ...

Agile marketing has gained serious traction during the COVID-19 pandemic by enabling marketers to adapt more quickly to extraordinary market changes. Though many people often look at Agile through a ...

There are three components of an agile customer data strategy that will ensure you are set up for success both now and into the future. We are continually reminded of how quickly the world, our ...

This represents a waterfall type of approach to project planning, where one phase flows into the other. It works well for certain industries such as construction and manufacturing, but it is less ...

“When R&D goes Agile, traditional corporate IP departments struggle to keep up with the new way of working. The reactive, invention-driven approach needs to be updated and adapted to the new reality ...