Google will end support for creating new Smart Campaigns via its Ads API, further shifting advertisers toward Performance Max ...

SAN JOSE, Calif.—Roku has launched Roku Ads API, a fully open, self-serve developer platform for connected TV (CTV) advertising. The Roku Ads API gives developers direct access to Roku’s first-party ...

Google's update will make it easier for advertisers to distinguish between target-based and volume-based bidding strategies.

Google is phasing out ad sharing in favor of asset-based formats, requiring advertisers to create unique ads per ad group. Google Ads’ ad sharing, which lets a single ad be reused across multiple ad ...

Each minute of the day, Instagram users click the Like button on 1,736,111 photos. That’s a lot of eyes, and advertisers just can’t wait to get in front of them. Fortunately, for a select group of the ...