Epic Games’ Fortnite may be going all-in with popular Nike and Air Jordan sneaker cosmetics for its “Fortnite Kicks” feature, but the enduring video game series is also working with a competitor brand ...

Adidas is getting in on the Cyberpunk hype with the release of two different limited edition sneaker variants. Designed in collaboration with CD Projekt Red, the shoes are set to be available from ...

We're living at a strange place in history, where companies that make video games are also teaming up with fashion brands to make clothing. Not just t-shirts with Mario on them, but fully-fitted ...

Lacy is a psychology graduate measuring her life with coffee spoons and time spent playing video games. Gaming companies collaborating with shoe companies is something that’s happening a lot this year ...

Were you one of the many people that was bummed you missed out on the Korn/adidas collaboration and wish you had a second shot at a nu metal track suit in 2024? Then boy do I have some news for you, ...

Orlando Magic teammates and brothers, Franz Wagner and Moritz Wagner, have officially new sneaker deals with adidas. While ...

Adidas wants to elevate its partnerships with Patrick Mahomes and other U.S. sports stars. (Arne Dedert/Zuma Press) To boost North American sales, Adidas is planning to run more plays for Patrick ...

We independently choose all products featured on our site. We may earn a commission when you purchase something through the links provided. Adidas has officially launched the GameData Pack, which ...

The suggestion that Apple has driven away a major iAd backer due to its reportedly heavy hand won't surprise everyone Apple has previously been called up for its controlling nature by advertisers.