The month of July is an eagerly anticipated one around Texas Tech athletics, perhaps a little more so than usual this year. In addition to Texas Tech football drawing near, Tech is in the process of ...

Texas Tech's 10-year agreement with adidas to become the official uniform, shoe and apparel supplier for the Tech athletics department is for $59.25 million. The contract includes $50 million in total ...

Lubbock, Texas, is an important outpost in college athletics. The Texas Tech Red Raiders are responsible for many of the top athletes in sports, including Kansas City Chiefs quarterback Patrick ...

Two-time NFL MVP Patrick Mahomes recently announced a partnership with iconic sports brand, Adidas. Earlier this summer, Mahomes and Adidas announced a 10-year collaboration with Mahomes' alma mater, ...

The modernized and casualized version of the Tech Super from adidas Originals arrives in an Olive 'Leopard Camo'. adidas Originals re-imagines the classic running silhouette and presents it as the ...

Earlier today, adidas and Patrick Mahomes unveiled a new Texas Tech Red Raiders football uniform. The new threads feature Mahomes' signature "Gladiator" logo — one of the first times in history that ...

Texas Tech's agreement with adidas to become the official apparel supplier for Texas Tech football and other sports teams is scheduled to run for the next 10 years. Presumably, the contract will be ...

adidas Originals breaks out another new version of the Tech Super, this time in a vibrant 'Running White/Electric/Black' colorway featuring vibrant purple suede and neon accents. The classic early ...

KANSAS CITY, Mo. — adidas, Patrick Mahomes and Texas Tech University have announced a new 10-year partnership. This deal will make adidas the official footwear, uniform, apparel and accessory partner ...