The track record of publishers branching out into ad tech is mixed. Future believes its new monetization offering can succeed where other publishers have struggled with selling ad tech and consulting ...

The U.S. District Court for the Eastern District of Virginia is seen Monday, Sept. 9, 2024, in Alexandria, Va. (AP Photo/Stephanie Scarbrough) ALEXANDRIA, Va. (CN) — In a court fight to stave off ...

Content Ignite, the publisher-first advertising technology and monetisation platform, has today (April 3rd, 2024) announced the launch of Fusion Ad Stacks, a groundbreaking new feature of its Fusion ...

Publishers who sold ad space through Alphabet Inc.'s Google unit advertising marketplace called “AdX” got class certification ...

With an eye toward accelerating its ad revenue growth, Amazon is making strategic moves to establish a dedicated ad product team geared towards publishers. As Insider reported, this endeavor is part ...

Olga Zharuk explains why a lack of control and transparency - not just optimisation - is the main issue facing mobile game ...

The history of technology repeatedly demonstrates that first-order innovations spawn significant second-order effects – indirect consequences that profoundly shape our world. When the automobile was ...

Google harmed publishers and consumers by monopolizing key components of the market for online display ads, a federal judge in Virginia ruled Thursday. “For over a decade, Google has tied its ...

Google (NASDAQ:GOOG) (NASDAQ:GOOGL) has listed out remedies in the ongoing ad tech lawsuit filed by the U.S. Department of Justice in a bid to persuade judges to not take action against its ad ...

Google is rolling out updates to Ad Manager that will give publishers greater control over how direct sales ads appear on their reserved ad inventory, based on partner feedback. The announcement. A ...

In this week's column, Shirley Marschall looks at the history of ad blocking, and why the user loses, and the publisher loses twice... Remember those little 'No advertising. No flyers.' stickers ...