Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel, is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad ...

In a world driven by profit and competition, the need for compassion and empathy often takes a back seat. But what if advertising agencies could break free from this relentless pursuit of the bottom ...

Client-side or server-side? Ask five streaming ad tech experts, and you’ll get six opinions. In this clip from Streaming Media NYC, Streaming Media’s Nadine Krefetz asks execs from Roku, Paramount, ...

With a clientele dominated by trade shows, automotive clients and small to mid-sized local retailers, Integrated Advertising Network Inc. (IAN) was particularly vulnerable as the recession began its ...

In 2022, Google Ads costs rose only 5-19%, while 2023 is bringing an estimated 20-30% increase to ad prices! For context, the legal industry already has some of the most expensive ad prices, and ...

LinkedIn stands tall as the champion of business-to-business advertising. Boasting a staggering 950 million-plus users worldwide, this platform is about more than professional networking: It's a space ...

WBD Storyverse is a new initiative launched by Warner Bros. Discovery’s ad-sales division, allowing ad partners to leverage characters from the company’s slate of films and TV shows. WBD Storyverse is ...