Absolut is adding new Ready-to-Serve (RTS) and Ready-to-Drink (RTD) flavor offerings. Adding to its 2024 launch, Absolut is adding Espresso Martini and Cosmopolitan to its Ready-to-Serves line. It’s ...

As a celebration of the new "Absolut Nights" campaign, Absolut Vodka worked with Grammy winning director Melina Matsoukas on a short film that shows how the brand does nightlife at its events around ...

ABSOLUT Vodka may have hastened the demise of Absolute Magazine with a nasty trademark infringement lawsuit against the small upscale magazine. Absolute Magazine announced last Friday it was closing, ...

Absolut Vodka is one of those brands whose advertising has possibly been more famous than the product itself. Frankly, it makes sense: When you’re trying to sell consumers on what is essentially a ...

I've got various Vodka's that I like basically depending on how much I feel like spending on Vodka. I just discovered that the local Sam's Club carries both Stolichyana (regular) and Abolute for a ...

When Virgin Radio changed its name to Absolute Radio, it hoped to increase its popularity. But the switch has not gone down well with a particular Swedish vodka company. Vin & Sprit, makers of Absolut ...