A guide to making the most visible commercials of the year—here are the ins and outs of production and cracking the creative brief of a Big Game spot.
How do you stand out in a crowded upfront environment that now includes tech giants alongside legacy entertainment companies? Going early helps, and so is being a bit different. So this week AMC ...
NEW YORK, NEW YORK – APRIL 10: AMC Chief Commercial Officer Kim Kelleher speaks onstage during the AMC Networks 2024 Upfront at Chelsea Factory on April 10, 2024 in New York City. (Photo by Jamie ...
AMC Networks wants advertisers to pay more attention to its non-TV assets. The company, which owns cable outlets like AMC and IFC along with niche streamers such as Shudder and Acorn, intends to give ...
Annie Luo has joined AMC Networks in the newly created role of president of streaming growth. As the title suggests, Luo will be responsible for growing the footprint of AMC’s streaming services, ...
AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to commercials that come right before each movie. The largest US theater chain, AMC ...
AMC Networks has appointed of Annie Luo as President, Streaming Growth. In this newly created role, Luo will be responsible ...