JCPenney has weathered a bankruptcy, store closings and a CEO straight out of Silicon Valley — all followed by continual revenue declines. Now, the storied company is getting another shot at rebirth.

JCPenney's "Yes, JCPenney" campaign, led by Marisa Thalberg, is revitalizing the struggling retailer. After years of decline, the new marketing strategy is driving increased sales, online searches, ...

LEWISVILLE, Texas--(BUSINESS WIRE)--JCPenney — the shopping destination for diverse, working American families — reveals today the “Shopping is Back!” brand campaign. The integrated campaign includes ...

(Gray News) – JCPenney is closing several stores nationwide by the middle of the year, according to several reports. A statement received by Today said the retailer attributes the closings to expiring ...

JCPenney is closing its location inside the Westminster Mall in Orange County, California. The store will remain open to the public through Nov. 16. The store will close on or about Nov. 21.

JCPenney is set to close several of its locations by mid-year. The retailer cited expiring lease agreements, market conditions and other business considerations behind its decision to shutter what it ...

JCPenney's Black Friday sale is currently live and runs through November 29. Shoppers can find deals with discounts of up to 80% on a wide range of products. The sale includes items like jewelry, ...

JCPenney and Rare Beauty Brands have created the Lift Beauty Accelerator, a brand incubation initiative aimed at beauty brand founders from underrepresented backgrounds. The program will award $10,000 ...

JCPenney is closing yet another location, this time in Orange County, California. JCPenney will close its location in the Westminster Mall on or about Nov. 21, according to a Worker Adjustment and ...