David Thacher, general manager of global CRM for Microsoft Corp., used this week's DCI conference in San Francisco to position the company's .NET architecture for delivering Web services as a key ...

Managing customer relationships well is critical for any business. And as a business scales up, it’s important to empower the people who manage these relationships with the best available technology.

For years, customer relationship management (CRM) in law firms has often been viewed as a glorified Rolodex — a necessary but often underutilized system primarily seen as a data repository. With the ...

It’s the catch-all department in many companies where top sales funnel activities like lead and demand generation are found, or lower sales funnel strategies including pre-sales support, pricing ...