There’s a features war raging between digital marketing vendors. In the latest salvo, Lyris upgraded its core application products, Lyris HQ and Lyris ListManager. The updates include refreshed ...

Though big-name vendors including Salesforce.com, Oracle, and Adobe have developed marketing clouds that promise all-in-one solutions and highly integrated functionality, most organizations aren't ...

A customer, according to Alex Lustberg, can be understood as a collection of digital touchpoints. A customer is a combination of behaviors, transactions, demographics, device use, web-browsing ...

Lyris Inc. has launched Lyris HQ Mobile, an SMS texting service to help marketers engage their on-the-go prospects and customers. Lyris HQ Mobile is designed to let marketers send timely, relevant and ...

False-positive spam filtering at Hotmail nearly tripled in 2005 from 5.3% in the first quarter to 15.7% in the fourth quarter, according to e-mail service provider Lyris Technologies. The news comes ...

Casual outdoor clothing retailer Crew Clothing has selected global provider of digital marketing solutions Lyris Inc. to power its data-driven engagement across every customer interaction. By using ...

Lyris today shared with MMW details about two new solutions the company is releasing in hopes of helping digital marketers increase customer loyalty and conversion. With global ecommerce sales on ...

Oakland-based Kaiser reported a third-quarter loss Friday, primarily due to the sour stock market in the July-September period, it said. The health care organization said revenue totaled $11.9 billion ...