Internet marketing—also known as digital marketing —is the process of using online channels to help an audience learn more about your products. Using tools such as websites, email, online ...

Online marketing, a subgroup of digital marketing, uses the internet to promote a business and its products or services. This can be done through email, digital ads, social media, online content ...

Professor Greg Watson has announced the launch of his new online marketing course aimed at aspiring marketers and small ...

Marketing anything on the internet can seem difficult and perplexing at best. In this guide, we dive into what works and what doesn't in online marketing.

While online advertising is still new to many, you can takeheart in the fact that the same design and content requirements andguidelines translate well from traditional advertising to onlineads.

As opposed to brand marketing, direct response advertisers consider CPA the optimal way to buy online advertising, as an advertiser only pays for the ad when the desired action has occurred.

Advertising on the Internet, online advertising, has seen many ups and downs. Exactly how best to use the Internet as an advertising medium is still a subject of debate.

Lawyers should unite offline and online advertising, deploying campaigns in harmony to maximize their marketing power. Sounds nifty, but let’s see a few examples of how this could work in real life.

Online advertising can be cost-effective compared to other mediums like television and outdoor. The CPM is the “cost per mille,” a common term representing how much money it takes to generate ...

Since the Internet has been built largely on the model of television, where commercials are supposed to pay for all those free shows, the widespread spurning of ads is raising new concerns about ...

"Online advertising is unlikely to rebound until after traditional advertising emerges from its current slump," said Newman. "A recovery in online could be as late as mid-2002." ...

The new study, published online this week, confirmed the results: The targeted ads shown to another set of nearly 500 participants were pitching more expensive products from lower-quality vendors ...