Ads on YouTube should be vetted like those on traditional TV to protect users from content such as scams, promotion of diet ...

Professor Greg Watson has announced the launch of his new online marketing course aimed at aspiring marketers and small ...

As opposed to brand marketing, direct response advertisers consider CPA the optimal way to buy online advertising, as an advertiser only pays for the ad when the desired action has occurred.

Internet advertising's popularity has exploded in recent years. Total 2005 online advertising revenue was over $12.5 billion in the United States, up more than 30% from 2004.

Advertising on the Internet, online advertising, has seen many ups and downs. Exactly how best to use the Internet as an advertising medium is still a subject of debate.

Online advertising has of course become a multi-million, if not billion, dollar enterprise what with the entire world online at one point or another at any given time of the day. Surely if you're ...

Online advertising can be cost-effective compared to other mediums like television and outdoor. The CPM is the “cost per mille,” a common term representing how much money it takes to generate ...

"Online advertising is unlikely to rebound until after traditional advertising emerges from its current slump," said Newman. "A recovery in online could be as late as mid-2002." ...

Since the Internet has been built largely on the model of television, where commercials are supposed to pay for all those free shows, the widespread spurning of ads is raising new concerns about ...

Beyond online advertising, there are three key areas of potential revenue for Internet companies. “Knowledge Monetization” is at the center of each one: Lead generation: $100 billion+ ...

The online numbers look especially good when compared with the advertising industry as a whole. On Monday, Nielsen Monitor-Plus reported that first-quarter ad spending was flat compared with the ...