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NBC Forces MSNBC to Change Its Name

MSNBC is about to undergo a name change in the coming days. This move follows its parent company, Comcast, spinning the channel off into a new company called Versant. Once MSNBC becomes part of Versant,

Variety on MSN · 16h

MSNBC Will Change Name to MS NOW After NBCUniversal Split

And the new MS moniker could also cause some confusion with an emerging digital product tied to NBC News. NBC News Now is an ad-supported streaming service that has gradually expanded its hours and features shows led not only by “NBC Nightly News” anchor Tom Llamas, but also Hallie Jackson and Gadi Schwartz.

Hollywood Reporter on MSN · 22h

MSNBC to Change Name to MS NOW Under Versant

Now, MSNBC is MS NOW. As MSNBC leaves NBCUniversal for Versant (fka SpinCo.), the cable news channel is rebranding to an acronym that stands for My Source for News, Opinion and the World. Right, so the MS no longer stands for Microsoft, but it’s still there.

MS, Rebrand

Variety on MSN · 21h

MSNBC Rebrand to ‘MS NOW’ Draws Derision, Confusion

Reactions rolled out on the news that MSNBC is getting a new name, MS NOW, and a new logo that drops the peacock symbolism.

The New York Times · 36m

MSNBC’s Rebrand Invites Bemusement and Ridicule

Outside the network, the rebrand immediately became a subject of bemusement and mockery. A political strategist in Milwaukee, Gabriella Suliga, wrote that the red, white and blue design “looks like something you’d scroll past in a pile of political campaign logos from 2004.

Fast Company · 1h

MSNBC has a new name and flag-waving rebrand

As NBCUniversal spins off its cable holdings, MSNBC is rebranding without the rainbow Peacock. When MSNBC spins off from NBCUniversal (NBCU) by the end of its year to become an independent company, it will have a new name and logo.

20hon MSN

MSNBC to change its name to MS NOW and drop the peacock logo

The cable news channel is getting a new name and dropping NBC's peacock logo as part of a spinoff from NBC Universal.

18hon MSN

MSNBC Name Change Mercilessly Mocked as ‘One of the Worst Branding Disasters in Media History’

MSNBC changing its name to MS NOW is one of the worst branding disasters in media history. The logo looks like it belongs on ...

23hon MSN

MSNBC To Change Name To MS NOW As Part Of Split With Comcast

The change, announced on Monday, comes as MSNBC has been building its own news division, as NBC News will no longer be a ...

11hon MSN

MSNBC to Change Its Name—and Lose the Peacock Logo

The cable news network will adopt the new name MS NOW ahead of its spinoff from NBCUniversal.

1hon MSN

MSNBC gets new name and logo in major shakeup, Rachel Maddow reacts

CNN's Marcus Mabry, Crooked Media’s Madeleine Hareringer, and ABC News’ Scott Matthews are among the big names joining the executive suite. It is losing Steve Kornacki to NBC but gaining NBC's Jacob ...

New York Magazine on MSN18h

MS NOW: Everything Wrong With MSNBC’s New Name and Logo

Morning Joe hosts claim they love it. Everyone else says it sounds like a multiple-sclerosis charity with MS Paint branding.

14hon MSN

MSNBC gets mercilessly mocked over new MS NOW name: ‘Most Surely No One Watching’

Left-leaning cable channel MSNBC was derided on Monday for the worst rebrand since New Coke after announcing a name change to MS NOW.

8hon MSN

MSNBC to be Renamed MS NOW After Comcast Spinoff

Political news network MSNBC is preparing to change its name, part of Comcast Corp.’s plan to spin off some of its cable channels into a separate company called Versant.

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