If you’ve invited members of a DM chat to a Blend, then when you tap the Blend icon in a chat, Instagram will show you Reels that are suggested for people in the group. You can set up a Blend in a one-on-one conversation or in group chats, and the Blend feed will refresh with new content every day.

Instagram has introduced 'Blend', an invite-only feature that curates personalized reels for users based on their friends' preferences. This feature aims to enhance user engagement while differentiating from TikTok amidst ongoing antitrust scrutiny faced by Meta regarding its social media dominance.