Wi-Fi will be free to those who sign up for Alaska’s Atmos Rewards. A partnership with T-Mobile means the carrier's customers can skip the ads; everyone else will have to sit through a few.

Alaska Airlines said Starlink internet would be free for all loyalty members, as it doubles down on a key customer segment.

Alaska Airlines has announced it will offer Starlink WiFi to its customers starting from next year. The airline carrier is the latest to pair with Elon Musk's SpaceX subsidiary Starlink to offer in-flight Internet services. Starlink already offers in-flight WiFi for Hawaiian Airlines, which is another subsidiary of Alaska Air Group.