Dr. Squatch, best known for its cheeky, irreverent ads and celebrity-driven campaigns, has gained cult-like status among ...

In a twist that feels straight out of a Hollywood plotline, men’s grooming brand Dr Squatch — known best for its cheeky ...

Unilever acquired Dr. Squatch for a reported sum of $1.5 billion, but will the brand be able to maintain its edge?

Dr. Squatch has gained huge popularity among GenZ men with its range of products and collaborations. Most recently, the brand ...

(Reuters) -Unilever is paying $1.5 billion to buy men's personal care brand Dr Squatch from private equity firm Summit ...

It happened with REN, will it happen again? 181st Street Communications’ Sian Conway-Wood explores whether Unilever can take ...

Unilever has recently announced its acquisition of Dr. Squatch, a men’s personal care brand known for its viral marketing and ...

Focused on being “irreverent and disruptive”, the American men’s personal care brand is the latest acquisition in Unilever’s ...

The men’s personal care brand, which ruffled feathers with its Sydney Sweeney bathwater-infused soap, is now in the hands of ...

The maker of soaps, shampoos and lotions has become well known for innuendo-laced ads starring “Euphoria” actor Sydney ...

The Dove and Lynx owner said the deal marked another step in moving its portfolio towards premium and high-growth spaces ...

The beauty giant is allegedly paying $1.5bn for the viral beauty brand as it accelerates its investment in personal care ...