Chinese toy giant Pop Mart’s stock jumped 11% after CEO Wang Ning said sales could top 30 billion yuan, boosted by the global craze for its Labubu figurines

Pop Mart, listed primarily on the Hong Kong Stock Exchange, has been the primary beneficiary of the Labubu craze. During the first half of 2025 alone, Pop Mart reported its net profit soared nearly 400%, with sales of Labubu-related products generating an estimated $418 million and comprising a substantial portion of revenue outside of China.

Revenue outside mainland China jumped to US$778 million in the first six months, making up about 40 per cent of total sales.