On an earnings call today, Apple CEO Tim Cook said the company is "making good progress on a more personalized Siri" that is ...

According to the latest edition of Mark Gurman’s Power On newsletter, Apple has a new plan up its sleeve to rival the competition in the AI search space. This is a major pivot from Apple’s previous ...

Apple CEO Tim Cook held an hourlong all-hands meeting in which he told employees that the company needs to win in AI: "Apple ...

Apple is reportedly planning a new strategy to compete in the AI search space, marking a significant shift from its previous ...

The tech giant showed that its efforts to reroute its sprawling global supply chain away from US President Donald Trump’s ...

Apple is hiring engineers for an "Answers, Knowledge, and Information" team that is working on improving Siri, Spotlight, ...

On Friday afternoon, Apple CEO Tim Cook and senior vice president Craig Federighi addressed Apple Park employees, discussing ...

A second law firm is seeking Apple investors to lead an attempted class action lawsuit over allegations of securities fraud ...

Apple CEO Tim Cook signaled on Thursday the iPhone maker was ready to spend more to catch up to rivals in artificial ...

Apple still hasn't launched its "more personalized Siri," but CEO Tim Cook said in a recent earnings call that the company is ...

To put that right, Apple is working on a few new features that it unveiled at its WWDC 2024 back in June 2024. Back then, ...