How can brands future-proof their strategies by investing in systems that prioritize data integrity and adaptability? The ...

I was a moderator for the TikTok platform for over a year. I won't give away any secrets or inside information, but I will ...

Global brands are finalising next year’s media plans, and the picture that emerges is paradoxical: TikTok is top but it might ...

Data insights from Trendalytics breaks down the top-performing brands on TikTok from followers to account engagement and what’s driving growth.

TikTok is where communities forge the pulse of modern culture, and for brands, the platform offers a golden ticket to relevance — an opportunity to not only ride the wave of trends but to shape ...

TikTok going dark for less than 24 hours rose to the level of a national emergency. ... Brands and ad agencies lamented the loss; as one marketer moaned, “There’s no substitute.” ...

TikTok influencer Jools Lebron sparked the "very mindful, very demure" trend, with many brands jumping on the bandwagon. The Hapa Blonde/GC Images 2025-01-08T14:01:38Z ...

Remember, TikTok is a powerful ecosystem where collaboration between brands, viewers, and creators sparks creativity and learning. So don’t be afraid to experiment with these strategies to ...

6 Examples Of Brands Marketing On TikTok 1. Duolingo. By having an anthropomorphized mascot, Duolingo takes advantage of various trends and audio, using Duo as the star of the video.

NEW YORK — TikTok bookended its presentation at the Interactive Advertising Bureau’s NewFronts Tuesday with a pledge that its app will stick around, addressing a potential ban that threatens its ...

For brands that are actively selling products on the TikTok shop through influencers or otherwise, they should ensure those influencers are authorized, sourcing products appropriately, and ...

TikTok is testing a new messaging tool called “bulletin boards,” the social network confirmed to TechCrunch on Friday. The feature lets brands and creators share public, one-to-many messages ...