In a new experiment comparing different types of collaboration, researchers found that pairs of humans working together ...

Can artificial intelligence truly be creative? Rebecca Shavit. May 16, 2025 at 1:07 PM. Copied; Study shows people rate AI as more creative when they see how it works, not just the final product.

Adobe's Firefly ensures AI-generated content is commercially safe, but new deals with OpenAI show it's now embracing a more ...

Because the truth is: Yes, students are using A.I. And no, they’re not just using it to cheat. They’re using it to brainstorm ...

While some brands debate the role for AI in their marketing plans, others are embracing the possibilities to optimise ...

The Lab will serve as a dedicated hub for experimentation, exploring how AI can unlock new possibilities from concept ...

Artificial Intelligence: A Creative Renaissance For Global CMOs. ... understanding how to strategically integrate AI into creative workflows is no longer a future aspiration—it’s a present ...

Newsweek interviewed a remarkable constellation of experts through its AI Impact series. Here are 6 lessons you can actually use, based on their experience.

Artificial intelligence is no longer just a futuristic concept or a behind-the-scenes tool. It’s now playing a significant role in how films are made. AI is becoming a key part of the filmmaking ...

A drawing appears on the page. Smooth lines curve into the shape of a vase beside a bowl of fruit. There’s no human hand guiding the pen, only the gentle hum of a machine. But how creative do ...