In a twist that no one saw coming, Chris Martin‘s ex-wife Gwyneth Paltrow became Astronomer’s “temporary spokesperson.” This comes a week after the company’s former CEO, Andy Byron, and then-HR executive,

Gwyneth Paltrow, the ex-wife of Coldplay’s frontman, partnered with Astronomer, the company that rose to fame following the band’s viral “kiss cam” incident.

Paltrow has gotten in on the joke in the wake of the now viral kiss cam moment at a Coldplay concert in Boston, where former CEO Andy Bryon and former Head of Human Resources Kristen Cabot were caught in an intimate embrace on the big screen.